Facebook recently announced a new partnership with the search engine Bing. This means that it would allow to forward information about people’s searches to their “friends” online. For example, if some is searching for a new movie, they would be able to see if their friends had enjoyed it.

This invasion of privacy is not new online. For a while now, Google has been including Twitter updates in real time search results. This feature updates even after a search has been conducted.

This system has changed the speed at which information travels, particularly when it comes to spreading news. When a news event takes a place a person on the scene can tweet about it and it will become public way before a reporter can put it in print, on TV or online.

This can be good and bad since many times events can be ambiguous and early reporting can be faulty. It’s only with time and context that the true picture emerges. However, social media isn’t going away, so it’s best to harness it.

Those with web sites will need to include social media or risk be ignored or considered behind the times. SEO and social media campaigns aren’t that far apart and can work together for the best results.

True, things might be different if Microsoft had been the first to invest in Facebook, but it wasn’t. Google got their first, which means the world’s largest search engine does not interact with the world’s largest social network. That’s life.

Despite it’s millions of users and dramatic impact on the internet, it’s a leap to say that social networking will change the SEO industry and how it behaves. This is because the SEO systems has been continually changing without such prompting.

That’s probably part of what’s so exciting about the internet. It’s ever changing and it’s up to you to keep up with it or get left behind. The more you participate the more you stay in touch with what’s going on online.

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