A window to your soul is exactly the right term to describe your blog name. If that is the case then you must have a blog name that really demonstrates who you are in the virtual world. Your blog name will play a big role in your success as a blogger since this is what your client primarily remembers.
As a blogger you would want lots of visitor. Consider the following guidelines to make your name striking in the eye of potential clients.
First and foremost consider the nature of your business. Tell something about what is it with your business that they should look forward to.
Then give a foretaste of your product or services offered by relating them in your blog name. It is a must that your name would directly describe your inclination or line of activity. Since this would definitely guide your visitors for their next visit.
Your blog should also include some insight on your business goals. Put in the picture the heart of your business. Choose words or phrases that directly describe the activity of your site.
Make your name decipherable for the major search engines. Meaning you have to make use of generic terms or terms most commonly used in the net query. With this you are sure to receive free traffic to your site.
Employ your knowledge in keyword research so that you can pick those that are commonly used by the net searchers. These would refer to terms that would form in the mind of most surfers if they would want to look out for that particular service or product.
This keyword should only be short about 2-4 words. But you have to make sure the keyword captures the very essence of your blog.
Strong connection between your blog and the 2-4 key words will get your site a better chance to be on the top ranked sites for that keyword ensuring higher visibility thus higher number of visitors.