You have read it countless times in your research to start an online business. What you have found is that traffic is the lifeblood of a website and is an important element in helping to make your website visible.
Just as with any offline business your source of “traffic” are the people who will be your potential customers. These people may be looking for what you have to offer, or either are just stopping by for a visit to window shop, or just curious about your website.
This traffic accounts for 70-80% of sales for a business. This figure depends on the types of products or services that you offer however.
A brick-and-mortar business can be seen and people generally know that it exists, unlike these types of businesses an online business is not so readily seen by others and you must promote it in order for others to know that it exists. This can be done through free resources such as classified ads or by allowing another business to promote your website online for you.
There are many avenues that you could take. One strategy commonly used by marketers is the use of search engines such as Google, Yahoo and MSN. People can find your website through these search engines by using certain keywords.
You must optimize your website and content for these keywords otherwise the search engines will not be able to match the keywords to your website and you will get lost in the search engines.
Another strategy that can be used is to interact with other online marketers. You can leave a comment on a blog or join a forum to communicate with others who have similar interests as your own. This creates what is known as “karma” the good you do for others will be returned to you in like kind. You are basically building relationships that can help you to promote your website through people helping people.
Some of these strategies may also include making comments, bookmarking, voting and participating in social networks. These social networking sites are a good source of traffic for your website. What this method does is generate traffic to your site through communication with others that allows them to know that you exist.