Archive : Seo

A few months ago a digital marketing agency launched a campaign to get potential new clients to visit their site. Sending out chocolate bars with wrapper text saying :”google who sent me chocolate”. Naturally this entices the receiver to google the said phrase and thus land on the marketing agency’s website with the hope the click to action leads to a conversion. It is a little [...]

We all know and recognize portable restrooms to be small boxes made out of plastic, and one such thing in an outdoor event when you don’t have a place to relieve yourself feels like pure heaven. The basic portable restrooms also known as porte potty basically include a toilet some toilet paper and sunlight as the basic light source, the open air as simple ventilation, but ever since these have been [...]

As a manager or a CEO, sometimes you need to make decisions that are going to be unpopular with your staff. When your employees are working in the office then often they will become used to certain things like where they sit and the people they work near. This helps them to feel more at home at work and many will probably get set in their ways as a result. As such then, your staff as a rule aren’t [...]

You know when you have a problem with your car and then one of your passengers gets out and fixes it for you? You know how you’re filled with awe, as are the other passengers, and how they suddenly seem more attractive and capable? And you know how it helps them to then get the girl/guy and to win the respect of the group while you just feel impotent? Well wouldn’t it be nice to be that [...]

Photo sharing websites and apps have quickly gained popularity. Some people use Flickr as a way to share their own photos among friends and family, and some use the tool to help them generate a big following. Companies use it as a way to connect with their customers and build connections. Aspiring individuals, such as photographers or gymnasts, use Flickr to share their photos in hopes of earning some [...]

For small businesses, advertising can be a make or break exercise, but all too often it is too expensive. Many small businesses fail to see why they need to advertise online! Here are a few reasons why small businesses need Search Engine Optimisation. 1) It’s Cheaper Compared to most advertising methods, SEO is relatively cheap, especially if done yourself! All that is required is a little time [...]

Building links never been easy and I suppose that’s always been the point, if everyone could build the links Google wanted quickly and easily then the algorithm would be pointless. People forget that ranking a site is effectively a competition and there can only be one guy at the top. But since Google is always evolving webmasters must too, so what links are they looking for after the Panda and Penguin [...]

You have decided to apply the logic of Search Engine Optimization to your website. There are a few key concepts that you need to understand and a few key steps that you need to take to make this effort successful for your business. 1.       Understand and apply Keyword Analysis. Using a keyword analytics tool, you will discover the keywords that will work best in your [...]

Nowadays, as more and more companies are offering localized services, local SEO is becoming a highly desirable skill. Even though there are lots of reasons for you to use local SEO, one of the most critical is that you can gain entry into less competitive but highly responsive markets. You can take advantage of local SEO irrespective of the type of business you run because you will always have customers [...]

Throw a rock down Main Street in just about any city and you can practically guarantee that every business the stone passes has a website. Whether you are a brick and mortar business selling physical goods, or a service provider working from home on your laptop, at some point you’re going to need a website of your own. And that means you’re going to need to choose a domain name. A domain [...]