For small businesses, advertising can be a make or break exercise, but all too often it is too expensive. Many small businesses fail to see why they need to advertise online! Here are a few reasons why small businesses need Search Engine Optimisation.
1) It’s Cheaper
Compared to most advertising methods, SEO is relatively cheap, especially if done yourself! All that is required is a little time and knowledge. You don’t actually pay for the advertising with SEO. However if you lack the knowledge to do it yourself you can pay SEO Consultants to either advise or do the work for you.
2) It lasts forever
A lot of advertising methods have a life span, you may take out an advert in the local newspaper or magazine, but typically these will cost the earth and also only appear in one edition of the publication. With SEO you are building for the future, building up your advertising which once it’s done and your site is ranking for certain keywords it’s there forever! (with a little love and attention).
3) The Competitive Edge
It is vital for small businesses to have something their competition doesn’t, having SEO knowledge and implementing it on your website will give you a huge advantage over your competitors, it will make your business more visible to a wide range of potential customers. Your competitors may be stuck using the local newspapers for their advertising which only have a small reader base (Which is decreasing year on year as more people take to the Internet).
4) Reach More People
The Internet is a big place! Really big! Having a website which is on page one for specific search terms will open the door to literally 1000′s of new potential customers, world wide!! One of the fundamental flaws with traditional print based advertising is the low number of people actually seeing the adverts.
5) Appear More Professional And Successful
More and more people are heading straight for the Internet to find services and products. People expect to find companies online! If your business can’t be found online people may assume you are not very professional or successful. People often shop around for deals and to find the best services, if your website ranks higher then your competition naturally your business appears to be more professional.
These are just a few reasons why small businesses should consider Search Engine Optimisation as an advertising channel, especially as Internet use is growing each year as more and more people use search engines to find services. It is becoming vitally important that small businesses are able to be found online.
Andy Morley is a professional search engine marketing consultant, he has been working within the web industry since 1999, and has many years experience in SEO. He is also a keen armature photographer. Visit Andy’s website to learn more about SEO – http://www.andy-morley.co.uk