Posted by James on September 9, 2013 ·
There is no doubt that every business organization aims to serve a certain niche market or target customer. By targeting a particular demographic as far as customers are concerned, a business organization can:
Optimise its website accordingly,
Ensure that a larger percentage of customers get converted to actual sales,
Structure its brand image to enjoy greater visibility and
Be extremely focused when [...]
Posted by James on September 9, 2013 ·
SEO or search engine optimization is a pretty complex field to manoeuvre through. For almost every business entity, undertaking the right activities for SEO is critical in order to:
Enjoy higher visibility in search engine rankings and results,
Generate more leads and convert them into sales,
Deal with the changes in algorithms a la Google Panda or Penguin and
Continue to stay at the top of the mind [...]
Posted by James on June 26, 2013 ·
Every now and then Google brings about changes in its search engine algorithms. This impacts business organizations all over the world because they need to:
Make changes to their search engine optimization strategies,
Ensure that their content is managing to stay relevant in order to make the website more visible,
Continue to put in an appearance in the top few search results whenever an individual [...]
Posted by Ray Phillips on January 18, 2013 ·
A few months ago a digital marketing agency launched a campaign to get potential new clients to visit their site. Sending out chocolate bars with wrapper text saying :”google who sent me chocolate”. Naturally this entices the receiver to google the said phrase and thus land on the marketing agency’s website with the hope the click to action leads to a conversion.
It is a little [...]
Posted by Ray Phillips on September 20, 2012 ·
Photo sharing websites and apps have quickly gained popularity. Some people use Flickr as a way to share their own photos among friends and family, and some use the tool to help them generate a big following.
Companies use it as a way to connect with their customers and build connections. Aspiring individuals, such as photographers or gymnasts, use Flickr to share their photos in hopes of earning some [...]
Posted by Ray Phillips on August 13, 2012 ·
For small businesses, advertising can be a make or break exercise, but all too often it is too expensive. Many small businesses fail to see why they need to advertise online! Here are a few reasons why small businesses need Search Engine Optimisation.
1) It’s Cheaper
Compared to most advertising methods, SEO is relatively cheap, especially if done yourself! All that is required is a little time [...]
Posted by Ray Phillips on March 27, 2012 ·
You have decided to apply the logic of Search Engine Optimization to your website. There are a few key concepts that you need to understand and a few key steps that you need to take to make this effort successful for your business.
1. Understand and apply Keyword Analysis. Using a keyword analytics tool, you will discover the keywords that will work best in your [...]
Posted by Mark Stephens on June 20, 2011 ·
Nowadays, as more and more companies are offering localized services, local SEO is becoming a highly desirable skill. Even though there are lots of reasons for you to use local SEO, one of the most critical is that you can gain entry into less competitive but highly responsive markets. You can take advantage of local SEO irrespective of the type of business you run because you will always have customers [...]
Posted by Pallor Addor on May 18, 2011 ·
Knowing how to get better Google rankings is basically the same as knowing how to get new visitors and keep existing visitors interested in the website and its offerings. If webmasters can grasp the concept of treating search bots like visitors, it makes the whole thing very easy. Focus on improving the site, and follow a few basic rules of SEO.
Sitemap: Getting pages indexed in Google is a big part [...]
Posted by Dona Cashion on May 9, 2011 ·
Your WordPress site has to have something other than good articles, if you want to receive a good ranking from the search engines. There are some items that you must focus on if you want to do well in the search engine rankings. We will discuss some of the things below.Oftentimes, when talking about Traffic Travis 4.0, it is not a good idea to consider it in isolated terms. Like so many other things, [...]